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blackjet inc.
183 Bathurst St., Suite 401
Toronto, Ontario M5T 2R7

Contact

General Inquiries: hello@blackjet.ca

For New Business: 416.451.8781
rgalletta@blackjet.ca

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The Top 5 Twitter Criminals

  • BLACKJET INK
  • CREATIVITY

I’m addicted to Twitter. It’s quickly become my primary source for online marketing data and metrics. It’s also a great window into the various industries of our clients. But man o man, there are lot of bad Tweeters out there. Yes, it’s an open forum to voice your company’s viewpoint but there are certain rules …

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The Problem with Condo Marketing (spoof)

  • BLACKJET INK
  • CREATIVITY

A condo marketing team discusses how to advertise its new project. Result: its time for condo marketing v2.0.

Dear Condo Marketers, the Jig Is Up.

  • BLACKJET INK
  • GENERAL

Yep. That magic “pre-sales” model doesn’t seem to be working so well these days. Now that Gen Y makes up the majority of the end user market, the tried, tested and true model of condo marketing seems to be glaringly broken. Condo marketers are left wondering why response rates are dwindling from their traditional advertising …

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Why Spec Creative Pitches Suck.

  • BLACKJET INK
  • GENERAL

Recently I received a call to participate in an RFP. The stipulations from the prospective client: a full spec creative pitch to be presented in one week. Not kidding. A whopping six other agencies were invited to the party. Many would run screaming, but for us, the assignment seemed compelling.

The Secret to Nailing the Big Presentation

  • BLACKJET INK
  • CREATIVITY

I was at a casting call today with our friends from Atomic Clock. We were casting for 5 different parts in an upcoming video we’re producing. We saw dozens of screen tests: some good, some bad, some that made us scratch our heads and a rare few that made us smile.

The Future of Print Media

  • BLACKJET INK
  • GENERAL

This is the most exciting innovation to come out of the print realm that I have ever seen. For years now, the print industry has struggled to fight for relevance in an increasingly digital world. I believe that the dynamic partnership between Wired Magazine and Adobe has figured out how to bridge the gap from …

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