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blackjet inc.
183 Bathurst St., Suite 401
Toronto, Ontario M5T 2R7

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General Inquiries: hello@blackjet.ca

For New Business: 416.451.8781
rgalletta@blackjet.ca

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Dear Condo Marketers, the Jig Is Up.

  • BLACKJET INK
  • GENERAL

Yep. That magic “pre-sales” model doesn’t seem to be working so well these days. Now that Gen Y makes up the majority of the end user market, the tried, tested and true model of condo marketing seems to be glaringly broken. Condo marketers are left wondering why response rates are dwindling from their traditional advertising …

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Why Spec Creative Pitches Suck.

  • BLACKJET INK
  • GENERAL

Recently I received a call to participate in an RFP. The stipulations from the prospective client: a full spec creative pitch to be presented in one week. Not kidding. A whopping six other agencies were invited to the party. Many would run screaming, but for us, the assignment seemed compelling.

The Secret to Nailing the Big Presentation

  • BLACKJET INK
  • CREATIVITY

I was at a casting call today with our friends from Atomic Clock. We were casting for 5 different parts in an upcoming video we’re producing. We saw dozens of screen tests: some good, some bad, some that made us scratch our heads and a rare few that made us smile.

The Future of Print Media

  • BLACKJET INK
  • GENERAL

This is the most exciting innovation to come out of the print realm that I have ever seen. For years now, the print industry has struggled to fight for relevance in an increasingly digital world. I believe that the dynamic partnership between Wired Magazine and Adobe has figured out how to bridge the gap from …

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The Third & The Seventh

  • BLACKJET INK
  • CREATIVITY

Every now and then, something comes along that completely transforms the way things are done in a category. And in the process, it sets the bar for everything else. The Third & The Seventh by Alex Roman is one of those pieces.

Disconnecting = Better Ideas.

  • GENERAL

We’re all too busy. It’s easy to fall into this busy abyss. We start by connecting to the web. We check email, facebook, twitter and all our fav sites. Before you know it, we’re absorbing information and repurposing via social media.