Locate

blackjet inc.
183 Bathurst St., Suite 401
Toronto, Ontario M5T 2R7

Contact

General Inquiries: hello@blackjet.ca

For New Business: 416.451.8781
rgalletta@blackjet.ca

Connect

Follow us on Facebook! Follow us on Twitter! Connect with us on LinkedIn! Follow us on Instagram!

Shedding the negative impact of location with BMW.

  • ADVERTISING
  • AUTOMOTIVE //
  • BLACKJET INK
  • CASE STUDIES //

Five years ago Mark Endras, then, the newest franchisee in Canada approached us with a unique challenge: steal market share from other Toronto-based BMW dealers.  Durham BMW is located approximately 30 minutes east of Toronto. At the time, there were about ten other locations within close proximity to the city all offering the same vehicles, …

more

How to Revitalize Downtown Guelph.

  • ADVERTISING
  • BLACKJET INK
  • BRANDING //
  • CASE STUDIES //
  • REAL ESTATE //

Guelph is one of those model cities in Canada that is consistently rated one of the best places to live in the country. It boasts one of the lowest unemployment rates and crime rates of any major urban center. The population is highly educated, the environment is clean and it’s urban center is thriving. Save …

more

Lost Vegas: A lesson on the Importance of Positioning and Destination Branding.

  • BRAND CAMPAIGN //
  • BRANDING //
  • CASE STUDIES //
  • INDUSTRY

Sin City. According to Forbes it is the 6th most visited city in the U.S. with over 36 million visitors heading to the desert each year. They also enjoy the lowest vacancy of any major city that made the list. The city always delivers on it’s brand promise. Gorgeous mega hotels, sprawling casinos, daytime pool …

more

Consumer Insights that Drive Product Design and Branding.

  • ADVERTISING
  • BLACKJET INK
  • BRAND CAMPAIGN //
  • REAL ESTATE //

To say that the Toronto Condo scene is saturated is an understatement. There are literally hundreds of projects vying for consumers’ attention. Few of them take the (perceived) risk of differentiating themselves. It’s big business and it’s driven by developers looking to mitigate risk for their investors and maximize profits. The problem is that beyond …

more

Branding a Divided Place – Muskoka Lakes.

  • BLACKJET INK
  • BRANDING //
  • CASE STUDIES //
  • CREATIVITY
  • REAL ESTATE //

In 2008 Muskoka was set to be the host of the G8 Summit. The entire planet would set its focus on the area with the world’s super powers congregating here. Our agency was awarded the assignment to develop a brand positioning, strategy and creative platform for the rebrand. As most North American’s know, Muskoka is …

more

We Won the Internet’s Highest Honour

  • ADVERTISING
  • Awards
  • BLACKJET INK

The first Webby was awarded in 1997, presumably by a dancing baby to an AOL CD for its Angelfire site. It’s okay if you’re confused. In fact, my argument depends on it. Internet culture evolves quickly and it’s not really something we get nostalgic about; any relics most likely owe their existence to oversight. This is …

more