The holiday season is festive for most of us, but it’s really a tough time for the homeless. We wanted to make sure that people took a moment reflect on how lucky most of us are and raise awareness and funds for those less fortunate. So we created a Homeless Christmas Tree for our friends at Good Shepherd Ministries. The small black Christmas trees created a viral movement with the hashtag #homelesschristmas. They were placed randomly around the city, complete with lights, “cheeky” custom ornaments that could be taken & were even topped with angels resembling the Good Shepherd logo created with 3D printing. The entire campaign could also be shared online.