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blackjet inc.
183 Bathurst St., Suite 401
Toronto, Ontario M5T 2R7

Contact

General Inquiries: hello@blackjet.ca

For New Business: 416.451.8781
rgalletta@blackjet.ca

Connect

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we built a twitter
powered turkey feeder
to help the homeless.

we built a
twitter
powered
turkey feeder
to help the
homeless.

VIEW PROJECT

At Thanksgiving, Good Shepherd Ministries helped feed the homeless via twitter by getting users to feed live turkeys via a twitter hashtag -- #homelessturkey. A small portion of feed was dispensed from our hashtag activated seed hopper every time a tweet was sent. All the action will be captured by video and can be viewed on a linked microsite to create more awareness for the food and shelter Good Shepherd provides. And for every 1000 tweets sponsors donated 10 turkeys for Thanksgiving dinner!

three days.

Over eleven thousand tweets.

the results

  • Over 9 million social media impressions

  • Top Twitter trending hashtag in Canada

  • Over 11,000 tweets

  • TV, Radio & Online News all picked up the story

  • 110 turkeys were donated

A rewarding experience.

All via Twitter.

Users saw their tweets feed actual turkeys! Also every 1000 tweet milestone created excitement and more turkey donations. This Thanksgiving a tweet made things a little better for Toronto’s homeless.

A rewarding experience.

All via Twitter.

Users saw their tweets feed actual turkeys! Also every 1000 tweet milestone created excitement and more turkey donations. This Thanksgiving a tweet made things a little better for Toronto’s homeless.

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