Locate

blackjet inc.
183 Bathurst St., Suite 401
Toronto, Ontario M5T 2R7

Contact

General Inquiries: hello@blackjet.ca

For New Business: 416.451.8781
rgalletta@blackjet.ca

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Boom goes the
condo market.
We wrote the book
#indxcondos

VIEW PROJECT

The
Background

Condo’s everywhere you look.
Condo fatigue. And a building site where
other developers had failed, twice.

A repeat client came to us with a very challenging project and high expectations. They had a property in the heart of the Toronto financial district, with plans for a massive residential condo. It was a tall order.

The Plan

We went beyond advertising & design. By adjusting the target, the product itself and the attitude, we honed in on a narrative that put a bulls-eye on the young, male, upwardly mobile, Bay Street type. Options for vodka fridges, no stoves, swanky suit closets – for that uber eat out, play hard, successful guy.

the results

We rewrote the book on downtown Condo living.

{

Winner: Project of the year.
WINNER: PEOPLE’S CHOICE AWARD
WINNER: BEST MAGAZINE AD
WINNER: BEST PROJECT LOGO

}

fact

INDX became the fastest selling condo of the year.