Little Italy in Toronto was in need of a stronger identity and a rebrand. Our insight was that you don’t have to be Italian to appreciate the European sentiment of taking time to enjoy a moment, an experience or a place.
So we found creative ways to encourage people to visit, but to always “Go Slowly” and take their time rediscovering Little Italy. The delicious food options, stylish boutique shops, authentic culture from around the world & a very European sense of comfort and familiarity. People know each other here. Visitors are guests. Time slows a bit, things taste better, folks smile more here. It’s like a European village in the heart of the city. And we let a simplified version of the iconic street signs mark the way.