The G8, representatives from the world’s most powerful economies, were scheduled to meet in The Township of Muskoka Lakes. The problem was that the towns “Place Branding” was in need of an update. And fast. Major infrastructure investments required a cohesive and authentic design approach. Everything from way-finding to fire engines needed an inspiring refresh to bring local residents, summer cottagers and international dignitaries together with a sense of what Muskoka means.