Usocial is a stacked townhome community aimed at young professionals in Richmond Hill. The location has a lot going for it, but it's in the suburbs and Toronto's young professionals want a cool downtown address. To solve this problem we decided to bring some downtown cool to the suburbs.
Inspiration for the Usocial branding came from a variety of places - modern architecture, mid-century furniture, Scandinavia, Italy, espresso, retro-futurism. The result was a campaign and community unlike anything Richmond Hill had ever seen before.