Yonge + St. Clair used to be the stomping ground of Toronto's who's who, where the city's celebrities, athletes and captains of industry lived, worked and played. They still live and work there but over the past 20 years the who's who started playing elsewhere. The neighbourhood needed a refresh. Enter blackjet.
We wanted to show Toronto that Yonge + St. Clair is still a great neighbourhood and it's only getting better. And a reenergized community deserves a reenergized brand. The new bold graphics, bold colours and discreet messaging reflect the confidence of a mature neighbourhood that still has some surprises left.
Yonge + St. Clair is more than an intersection. It’s 4 corners and a vision. It’s a vibrant greenspace and a provocative mural. It’s an office with a downtown sightline, a workplace with a view. It’s a storied neighbourhood and it’s only getting better.
This is Yonge + St. Clair.