Times change, and businesses adapt. The practice isn’t new, but the forced evolution resulting from the fallout of COVID-19 is, and businesses that don’t adapt quickly won’t have an opportunity to adapt at all. There’s a shift happening across all categories, and everyone will feel the impact. Times change, yes, but change doesn’t have to be scary.
The Altered Virtual Innovation Workshop is custom designed to help your business weather the storm by altering your thinking and helping you reimagine your offering. You likely have all the pieces – we’ll help you see the big picture.
Each custom report will provide:
Paul McIntyre Royston has a passion for leveraging philanthropy to bring change wherever he has worked. Serving as CEO at three successful organizations from the Grand River Hospital Foundation, the Canadian Olympic Foundation to the Calgary Public Library Foundation and fundraising roles at Sunnybrook Foundation and the University of Waterloo. This deliberate focus on divergent sectors has been invaluable to gain different perspectives on philanthropy from $5 to $5M investments. PMR's approach of cause profits vs. non-profits changes how to look at fundraising and the ability to create change. His proudest work moment is leading the $350M Add In Campaign for Calgary's Library to success and being named as a Top 40 Under 40. On the other side of the screen, PMR has 5 incredible daughters ages 3-10, a very patient spouse and a passion for triathlon, math and singing.
With over 30 years of experience at the executive CEO level Paul Mead brings a wealth of knowledge to any organization. In 1980 Paul held the position of EVP/COO of J. Walter Thompson Canada. In 1990 Paul took on additional responsibilities as EVP of J. Walter Thompson North America. In 1992 Paul joined FCB Canada as president and CEO and in 2010 took on additional responsibilities as President and CEO for FCB Europe (18 offices). Paul was responsible for all aspects of the operations including financial performance. Paul’s focus was on leadership, operations, growth and M&A, all part of the integrate planning process needed to achieve both short term and long-term objectives. Now actively retired Paul works with organization’s that need to address change, including leadership/mentoring, operational needs, growth, M&A options.
Neale Halliday is Chief Customer Officer at social video start-up, Snibble where he oversees strategy and marketing operations. Neale started his career at BBDO in London and has honed his brand strategy skills in three countries, working for global brands like Unilever, Visa, Diageo and Chrysler, and locally-focused brands like London Underground, Foodland Ontario, Reunion Coffee Roasters and Muskoka Brewery. Neale graduated in Business Administration from the University of the Arts in London and is a former Chief Strategy Officer at BBDO and TBWA
For over 15 years Jon has been executing market research projects for global and local brands alike. His finest professional moments are spent transforming data and insights into strategic recommendations that give his clients the confidence to make business decisions. With experience conducting qualitative and quantitative research, his areas of expertise include financial services, package goods, retail, and telco.
After his pioneering work adapting behavioural economics theory to digital marketing practice at Ontario’s Ministry of Health, Ali founded Fractal, where he has helped organizations of varying sizes and types chart the shortest paths between audiences and objectives. Recently, he’s focused on building scalable recruitment frameworks for the higher-education sector. His unique approach relies on selectively adapting actual course assets for use in marketing, to capture the attention of prospective students, and nurture them through their long consideration cycles.
'Robert and his team are an extension of our internal team. They have worked closely with us for over 2 years helping RioCan launch an aggressive residential growth platform. Their team has not only helped shape our brand development process, they’ve identified new audiences, new opportunities for differentiation and helped drive a premium for RioCan Living.’
‘I’m a big believer that creativity that is based in sound strategy can be transformational to an organization. Especially one that is eager to lead an industry. I’ve had the pleasure of working with Robert and his team while with several B2B organizations that I’ve helped lead. Blackjet’s team digs deep, understands our business and works with us to innovate and drive change. Their work has yet to disappoint.’
‘As an organization that manages a global portfolio of real estate assets, QuadReal endeavours to work with organizations that can drive incremental value for our stakeholders. Excellence Lives Here is not just our tagline; it is an expectation we have for everyone we work with. Robert and his team have demonstrated Excellence in our work together, where they have played a significant role in driving innovation and uncovering new opportunities.’
‘We place a high priority on understanding consumer behaviour and future trends and pride ourselves on our ability to adapt and innovate quickly. Being ‘Thirsty’ is one of our core values and staying focused on this has propelled Muskoka Brewery as a leader in the craft beer and spirits industry. Working alongside a strategic partner like Blackjet has helped us identify new opportunities, innovate and ultimately capitalize on these opportunities.’
‘Blackjet is a valued partner that consistently delivers transformative ideas for our business rooted in sound research and data.’
'As a lead agency in Ontario, fundraising and thought-leadership are of paramount importance. The team at Blackjet continues to deliver great insights and support to our executive team. They are an important partner in helping us lead and innovate in the not-for-profit space.'