Adapting Your Business for a Post-COVID Future.

Adapting Your Business for a Post-COVID Future.

Times change, and businesses adapt. The practice isn’t new, but the forced evolution resulting from the fallout of COVID-19 is, and businesses that don’t adapt quickly won’t have an opportunity to adapt at all. There’s a shift happening across all categories, and everyone will feel the impact. Times change, yes, but change doesn’t have to be scary.

We can help. We’re a strategy-driven consultancy with special expertise in:

  • Banking & Financial Services
  • Real Estate
  • Retail
  • B2B & Manufacturing
  • CPG
  • Alcohol & Spirits
  • Healthcare
  • Non-Profit

The Altered Virtual Innovation Workshop is custom designed to help your business weather the storm by altering your thinking and helping you reimagine your offering. You likely have all the pieces – we’ll help you see the big picture.

3 Week from Start to Finish

How it Works:

  • Getting Started:

    • A Project Owner will be assigned to your team.
  • Discovery

    • We’ll conduct one on one interviews with key stakeholders of your team, to better understand your unique business needs.
    • Key stakeholders will also attend a group Zoom brainstorm session, organized and moderated by Blackjet.
  • Data Analysis & Insight Search

    • We’ll then analyze and extrapolate insights from key category data and our proprietary research.
  • Delivery of Customized Report

    Each custom report will provide:

    • Strategic insight into new verticals, products, services and innovations that are relevant to your business and category.
    • Analysis into new market and audience opportunities to help expand your reach.
  • Presentation

    • Finally, we’ll virtually present our findings.
Learn More


Robert Galletta

Chief Executive Officer, Blackjet

Category Expertise: Real Estate & Placemaking, B2B, Beer & Spirits, Not-for-Profit, Consumer Electronics

Robert is responsible for overall strategic direction of the Altered Group and plays an active role in overseeing client work. Contagiously entrepreneurial. Strategically minded. A keen judge of character. Rob’s passion for strategy began at an early age. An inquisitive person by nature, he even pursued this path while still in high school, interning in the creative department of a local ad agency. Robert co-founded Blackjet Inc. and quickly captured critical acclaim. The firm has won dozens of national and international awards and Robert was also nominated for Entrepreneur of Year by Ernst & Young in 2012. He has had the pleasure of learning strategic planning from some of the brightest minds in the business. Now after 20 years, he has brought together a world-class team that bring together business altering insights driven by research, data and deep understanding of market dynamics. Robert brings a wealth of experience and has provided strategic direction to clients such as BMW, Panasonic, RioCan and The Canadian Olympic Foundation.


Paul McIntyre Royston

CEO of Grand River Hospital Foundation, Former CEO Canadian Olympic Foundation

Category Expertise: Sports, Not-for-Profit, Healthcare

Paul McIntyre Royston has a passion for leveraging philanthropy to bring change wherever he has worked. Serving as CEO at three successful organizations from the Grand River Hospital Foundation, the Canadian Olympic Foundation to the Calgary Public Library Foundation and fundraising roles at Sunnybrook Foundation and the University of Waterloo. This deliberate focus on divergent sectors has been invaluable to gain different perspectives on philanthropy from $5 to $5M investments. PMR's approach of cause profits vs. non-profits changes how to look at fundraising and the ability to create change. His proudest work moment is leading the $350M Add In Campaign for Calgary's Library to success and being named as a Top 40 Under 40. On the other side of the screen, PMR has 5 incredible daughters ages 3-10, a very patient spouse and a passion for triathlon, math and singing.


Paul Mead

Former COO JWT Canada, Ex CEO FCB Europe

Category Expertise: Professional Services, Mergers & Acquisitions, Advertising & Media

With over 30 years of experience at the executive CEO level Paul Mead brings a wealth of knowledge to any organization. In 1980 Paul held the position of EVP/COO of J. Walter Thompson Canada. In 1990 Paul took on additional responsibilities as EVP of J. Walter Thompson North America. In 1992 Paul joined FCB Canada as president and CEO and in 2010 took on additional responsibilities as President and CEO for FCB Europe (18 offices). Paul was responsible for all aspects of the operations including financial performance. Paul’s focus was on leadership, operations, growth and M&A, all part of the integrate planning process needed to achieve both short term and long-term objectives. Now actively retired Paul works with organization’s that need to address change, including leadership/mentoring, operational needs, growth, M&A options.


Neale Halliday

Senior Strategist

Category Expertise: Automotive, Real Estate, Alcohol, Financial Services, Consumer Electronics, Provincial & Federal Government

Neale Halliday is Chief Customer Officer at social video start-up, Snibble where he oversees strategy and marketing operations. Neale started his career at BBDO in London and has honed his brand strategy skills in three countries, working for global brands like Unilever, Visa, Diageo and Chrysler, and locally-focused brands like London Underground, Foodland Ontario, Reunion Coffee Roasters and Muskoka Brewery. Neale graduated in Business Administration from the University of the Arts in London and is a former Chief Strategy Officer at BBDO and TBWA


Jon Jacobson

Partner at Burak Jacobson Research

Category Expertise: Financial Services, CPG, Retail, and Telecommunication

For over 15 years Jon has been executing market research projects for global and local brands alike. His finest professional moments are spent transforming data and insights into strategic recommendations that give his clients the confidence to make business decisions. With experience conducting qualitative and quantitative research, his areas of expertise include financial services, package goods, retail, and telco.


Ali Rahman

Digital Strategist

Category Expertise: Real Estate, Higher Education, B2B, B2C

After his pioneering work adapting behavioural economics theory to digital marketing practice at Ontario’s Ministry of Health, Ali founded Fractal, where he has helped organizations of varying sizes and types chart the shortest paths between audiences and objectives. Recently, he’s focused on building scalable recruitment frameworks for the higher-education sector. His unique approach relies on selectively adapting actual course assets for use in marketing, to capture the attention of prospective students, and nurture them through their long consideration cycles.



'Robert and his team are an extension of our internal team. They have worked closely with us for over 2 years helping RioCan launch an aggressive residential growth platform. Their team has not only helped shape our brand development process, they’ve identified new audiences, new opportunities for differentiation and helped drive a premium for RioCan Living.’

Terri Adrianopolous

Vice President, Marketing

‘I’m a big believer that creativity that is based in sound strategy can be transformational to an organization. Especially one that is eager to lead an industry. I’ve had the pleasure of working with Robert and his team while with several B2B organizations that I’ve helped lead. Blackjet’s team digs deep, understands our business and works with us to innovate and drive change. Their work has yet to disappoint.’

Paul Commisso

Director, Marketing
& Product Management

‘As an organization that manages a global portfolio of real estate assets, QuadReal endeavours to work with organizations that can drive incremental value for our stakeholders. Excellence Lives Here is not just our tagline; it is an expectation we have for everyone we work with. Robert and his team have demonstrated Excellence in our work together, where they have played a significant role in driving innovation and uncovering new opportunities.’

Anthony Lanni

Executive Vice President,

‘We place a high priority on understanding consumer behaviour and future trends and pride ourselves on our ability to adapt and innovate quickly. Being ‘Thirsty’ is one of our core values and staying focused on this has propelled Muskoka Brewery as a leader in the craft beer and spirits industry. Working alongside a strategic partner like Blackjet has helped us identify new opportunities, innovate and ultimately capitalize on these opportunities.’

Todd Lewin


‘Blackjet is a valued partner that consistently delivers transformative ideas for our business rooted in sound research and data.’

Stefan Pazulla

Vice President,
Sales & Marketing

'As a lead agency in Ontario, fundraising and thought-leadership are of paramount importance. The team at Blackjet continues to deliver great insights and support to our executive team. They are an important partner in helping us lead and innovate in the not-for-profit space.'

Kirsten Dougherty

Chief Executive Officer

Learn More:

If you’re ready to alter your thinking register for more information.