Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


We’re Hiring

We are excited to announce that Blackjet is growing! We are looking for multiple positions, both full-time and contract, to join a team of account, creative, production and digital people who are very passionate about what they do. At Blackjet, we believe strongly in two things: life is too short not to work with nice … Continued

Tech Talk: 5 Reasons to Abandon ‘Mobile First’

Tech Talk is a new monthly series that probes and ponders tech trends, and how they relate to the business of creativity. The first installment is a deep dive into mobile first web design, and why it’s time to reconsider this outmoded approach. Here are five reasons to abandon ‘mobile first’. 1. Context is Everything … Continued

JELD-WEN Canada Launches National Integrated Broadcast Campaign

Advertising campaigns for windows are typically straightforward, buttoned-down affairs that are heavy on product benefits and light on creative concepts; the direct messaging you’d expect from a category that does most of its communicating in B2B. For their first ever Canadian television commercial, our partner JELD-WEN, Canada’s largest window and door manufacturer, wanted something that … Continued

AODA Compliance: Designing for Everyone

The AODA is the Accessibility for Ontarians with Disabilities Act, a piece of legislation aimed at creating a barrier-free Ontario by 2025. The AODA regulates accessibility across a wide range of areas, but for now we’re focusing on how the AODA will impact web design. By January 2021 all public sector companies, non-profits and private … Continued

Post-Pandemic Consumer Trends to Watch

  Repeat after me: this too shall pass. Soon the world will emerge from quarantine and resume its turning. But things will be different. The human psyche will undoubtedly be affected by the first global pandemic in 100+ years. Our lives have been turned upside down and we may not find our footing again for … Continued

New identity. Same fearless approach.

Blackjet turns ten this year. In human years we’re quite young but in agency years we’ve seen some stuff. A lot has changed in ten years and a lot has stayed the same – we’re still curious and allergic to ‘safe’, we’re now a little wiser. Our first ten were governed by a tagline that … Continued

Shaping future cities.

Over the last few years Blackjet has evolved its process, applying our Jetstream brand strategy to place making and city building. It’s been an exciting but intense shift for the agency as we’ve transitioned from creating brands to authoring strategies for future places. Our latest project involves shaping the future of a district in the … Continued

Human teeth need human professionals.

The Canadian Association of Orthodontists is the national organization and official voice for registered Orthodontic specialists – dedicated to the promotion of the highest standards of excellence in Orthodontic education and quality Orthodontic care. 2019 marks the third anniversary of our partnership with the CAO and our third national campaign for the association. Traditional Orthodontics … Continued

Welcome to the brand new Willowbrook Shopping Centre.

In another fantastic partnership with our national client QuadReal, Blackjet recently rebranded and redesigned the website for Willowbrook Shopping Centre in Langley, British Columbia. QuadReal took over management of the property last year, and are in the process of significantly upgrading the shopping centre – with new development going on inside and out. In conjunction with this … Continued

Do Super Bowl ads matter anymore?

In a rapidly changing advertising landscape, do Super Bowl ads still reign supreme? Conventional ad wisdom would tell you that the era of big budget television commercials is over, killed off by the rise of streaming services. So why do advertisers still spend millions of dollars on a few seconds of air time during the Super … Continued