We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.
Guelph is one of those model cities in Canada that is consistently rated one of the best places to live in the country. It boasts one of the lowest unemployment rates and crime rates of any major urban center. The population is highly educated, the environment is clean and it’s urban center is thriving. Save … Continued
Sin City. According to Forbes it is the 6th most visited city in the U.S. with over 36 million visitors heading to the desert each year. They also enjoy the lowest vacancy of any major city that made the list. The city always delivers on it’s brand promise. Gorgeous mega hotels, sprawling casinos, daytime pool … Continued
In 2008 Muskoka was set to be the host of the G8 Summit. The entire planet would set its focus on the area with the world’s super powers congregating here. Our agency was awarded the assignment to develop a brand positioning, strategy and creative platform for the rebrand. As most North American’s know, Muskoka is … Continued
This is a tough town to brand. Long a depressed city, it has certainly been the butt of so many jokes in the US as witnessed in this hysterical parody video made way back in 2009. The City answered back with a complete rebrand. They rolled out a new identity, tv, print and digital campaigns. … Continued
It’s a secret something we’ve been toiling away on for over a year now, and the cone of silence has finally officially dropped. On August 28, The Metalworks made its long-anticipated debut at a launch event in downtown Guelph. The Metalworks is a new urban village planned on Guelph’s most historic spot. The site is … Continued
The most effective branding work our agency creates happens when we’re brought in early enough in the product lifecycle that we can influence design and experience. That also requires immense trust and open-mindedness of clients. Recently, we’ve found ourselves playing the role of product designers as much as brand consultants. Case in point of mega … Continued
Government branding assignments can be excruciatingly loooong drawn out processes. Unless of course, there’s some international pressure. Thankfully for us, the G8 Summit is being held in Huntsville this week. So approximately 3 years after rolling out the new brand and all of its elements, our wayfinding signage was introduced to the Township of Muskoka … Continued
