With an abundance of passion and drive, Rob is responsible for strategic direction and plays an active role in overseeing client work. As a contagiously entrepreneurial and strategically minded individual,
Rob consistently pushes boundaries in his work and strives above every hurdle. In 2012, Rob was nominated for Entrepreneur of the Year by Ernst & Young
Rob brings a wealth of branding experience and has provided strategic direction to clients such as BMW, IBM, GlaxoSmithKlein, Levi’s and The CBC. His keen sense of place-branding has led him to build and develop successful brand strategies for Toronto’s Little Italy, Guelph’s downtown revitalization and Toronto’s Yonge and St. Clair neighbourhood. He peaks regularly on the topic of Place Branding and most recently spoke at the 2018 IBS Show in Orlando, FL to the top real estate companies on the topic of data, insights and trends and how to apply them to real estate branding.
Prior to Blackjet, Rob helped found and built The Brand Factory Advertising & Design. As Vice-President of Client Services, he was responsible for multiple brand launches on a regional, national and international scale.
After co-founding Blackjet Inc., Rob quickly captured critical acclaim, winning prestigious assignments such as the rebranding of Muskoka. Blackjet continues to gain prominence with his fearless attitude guiding business.
When Rob isn’t immersed in digital and advertising culture, his passion for food is shared with his wife and 3 kids on “Pasta Sundays” in the Galletta family kitchen.