blackjet inc.
376 Bathurst St., 2nd Flr.
Toronto, Ontario M5T 2S6


General Inquiries: hello@blackjet.ca

For New Business: 416.451.8781


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Cool Comes
To the Suburbs


Usocial is a stacked townhome community aimed at young professionals in Richmond Hill. The location has a lot going for it, but it's in the suburbs and Toronto's young professionals want a cool downtown address. To solve this problem we decided to bring some downtown cool to the suburbs.

Inspiration for the Usocial branding came from a variety of places - modern architecture, mid-century furniture, Scandinavia, Italy, espresso, retro-futurism. The result was a campaign and community unlike anything Richmond Hill had ever seen before.