JELD-WEN
The Idea
With the Keep Outside Out campaign, we positioned JELD-WEN as the first line of defence against the elements. By turning harsh Canadian weather into an unwelcome intruder, the campaign made the role of quality windows and doors tangible, giving homeowners a memorable reason to consider the brand.
Where the Audience is Headed
A
Homeowners expect their windows to do more than let in the light.
For most Canadian homeowners, windows only come to mind when the cold sets in. The opportunity was to make the benefits of quality windows and doors more immediate, connecting product performance with comfort and protection at home.
Where the Brand is Headed
B
From trusted industry name to a brand homeowners recognize.
JELD-WEN was already a trusted name among industry professionals, but its reputation had yet to translate into strong homeowner awareness. A consumer-facing campaign could build recognition and help the manufacturer grow its share of the market.
Where Culture is Headed
C
Home renovation is raising expectations for performance.
Homeowners are investing more in their spaces and expecting more from the products they choose. Energy efficiency and protection from extreme weather make window and door performance an increasingly relevant consideration.
THE Destination
D
Greater brand awareness and measurable business growth.
1.
Significant growth in unaided brand awareness.
2.
24% year-over-year increase in Net Promoter Score.
3.
16.4% year-over-year sales growth, contributing to record results.
