JELD-WEN
Raising the profile of Canada’s largest window and door manufacturer.
THE IDEA
Keep Outside Out: A cinematic metaphor for Canadian winter.
We positioned JELD-WEN as the first line of defense against Canadian weather. By turning the elements into hostile intruders, we dramatized a simple truth: good windows and doors don’t just insulate, they protect.
A
Where the audience is headed
Helping Canadians see the value in premium performance.
The average Canadian homeowner doesn’t think much about windows. Until they’re cold. The campaign needed to dramatize the role of quality window design in keeping homes comfortable and protected, in a way that was both memorable and clear.
B
Where the brand is headed
From trade name to household name.
JELD-WEN is Canada’s largest manufacturer of windows and doors, long trusted in the B2B space. Known for products that handle extreme Canadian weather, the brand had strong trade recognition but limited awareness among homeowners. To grow market share, JELD-WEN needed to connect directly with consumers.
C
Where the culture is headed
Bringing energy and entertainment to a low-interest category.
Home renovation has become a cultural mainstay, but windows and doors rarely get the spotlight. We needed to meet a moment where homeowners are spending more, caring more and expecting more from their homes, especially when it comes to energy efficiency and protection from the elements.
+16.4%
Year-over-year sales growth that drove record results.
+24%
Year-over-year net promoter score grew by nearly a quarter.
AWARENESS
Unaided brand awareness increased significantly after the campaign.