3 in 1 Steam Oven

Very steamy cooking.

Panasonic was looking to partner with an agile creative agency with strong digital expertise. Tasked with creating an intrusive digital campaign for their innovative Steam Microwave line of small appliances, we set out to make Microwave cooking healthier and sexier. The ads that started “very steamy” slowly revealed food items that could benefit from the steam cooking process. Once revealed, the ads drove clicks to a unique microsite.