Interesting Study from Eventbrite on Where GenZ Culture is Headed. It's called ‘Reset to Real’: How Gen Z and Millennials Are Redefining Live Experiences. A few interesting callouts:

More IRL: 79% of 18-to-35-year-olds plan to attend more events this year

The End of Performative Culture: The “Instagrammable” era is fading. 46% of Gen Z is limiting screen time, and 74% think in-person experiences are more important than digital ones. Nearly half (49%) want events that feel less curated and more real.

Hyperlocal Is the New Social Currency: While only 54% of Americans feel close to their local community, nearly nine in ten young adults want events that connect them to their community, leaning into block parties, community markets, and neighborhood gatherings.

Layers, Not Labels: Events that combine multiple niches let people show up as their whole selves. 69% want to attend more events that combine different worlds or interests, with top combinations including crafting + cocktails, wellness + energy, and culture + movement. Example: attendance at coffee + running events jumped 233%

Some interesting lessons for brands looking to strengthen relationships with younger consumers.