THEPOWER
THEPOWER
THEPOWER
OFWHERE
OFWHERE
OFWHERE
Place is one of the most overlooked forces in marketing. Yet for brands connected to place, it shapes perception, influences behaviour and creates lasting competitive advantage.
The Power of Where is Blackjet's point of view on the evolving relationship between brand, place and culture. Through articles, research, our podcast and newsletter, we explore the ideas, trends and conversations shaping the future of place-led branding.
Place is one of the most overlooked forces in marketing. Yet for brands connected to place, it shapes perception, influences behaviour and creates lasting competitive advantage.
The Power of Where is Blackjet's point of view on the evolving relationship between brand, place and culture. Through articles, research, our podcast and newsletter, we explore the ideas, trends and conversations shaping the future of place-led branding.
Place is one of the most overlooked forces in marketing. Yet for brands connected to place, it shapes perception, influences behaviour and creates lasting competitive advantage.
The Power of Where is Blackjet's point of view on the evolving relationship between brand, place and culture. Through articles, research, our podcast and newsletter, we explore the ideas, trends and conversations shaping the future of place-led branding.
THE POWER OF WHERE PODCAST
What if place was your greatest competitive advantage? The Power of Where is a podcast about the overlooked role place plays in shaping brands, behaviour and culture. Hosted by Blackjet CEO Robert Galletta, each episode explores how leaders across industries are using place to build stronger brands, deeper connections and lasting business value.
What if place was your greatest competitive advantage? The Power of Where is a podcast about the overlooked role place plays in shaping brands, behaviour and culture. Hosted by Blackjet CEO Robert Galletta, each episode explores how leaders across industries are using place to build stronger brands, deeper connections and lasting business value.
LATEST episode | OCT 7, 2026
POINTS OF
VIEW
Ideas, perspectives and observations on the evolving relationship between brand, place and culture. Explore our latest thinking, research and conversations shaping the industry.
Ideas, perspectives and observations on the evolving relationship between brand, place and culture. Explore our latest thinking, research and conversations shaping the industry.
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WHERE IT'S AT
NEWSLETTER
Stay connected with our latest thinking, client work and perspectives on the brands, places and cultural shifts shaping what's next.
Stay connected with our latest thinking, client work and perspectives on the brands, places and cultural shifts shaping what's next.
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