Absolute Results
The Idea
We worked with senior management to define a new corporate vision and purpose, then brought it to life through a new logo, tagline and graphic language. The identity was designed to unify Absolute Results’ six lines of business while giving each the flexibility to express its own offering.
Where the Audience is Headed
A
Automotive businesses need partners who can keep pace with change.
Dealers and automotive organizations have increasingly complex needs, creating opportunities for partners who can deliver beyond training and events. Absolute Results needed to communicate the breadth of its capabilities to existing and prospective customers.
Where the Brand is Headed
B
From automotive training and events to a broader business partner.
Absolute Results had grown beyond its reputation for dealer training and event management. By developing a CRM SaaS product and applying its expertise in software and analytics, the company had expanded its capabilities and needed a brand that reflected its wider offering.
Where Culture is Headed
C
Automotive sales are being reshaped by technology and data.
Software and analytics are creating new ways to support automotive sales and customer relationships. As the industry evolves, companies with broader expertise need brands that reflect their innovation and future ambitions.
THE Destination
D
A unified corporate identity built to support six lines of business.
1.
A new corporate purpose and positioning.
2.
A redesigned logo, tagline and graphic language.
3.
A flexible brand identity connecting the company’s six lines of business.
