February 14, 2024

Because Looking for New Client Partnerships is a Lot Like Looking for Love

Potential partners are always looking for the right match. And nothing happens if you don’t put yourself out there. So, to spark new relationships and make meaningful client connections we developed and launched our own dating site. 

The site presents our work, our credentials and our people in a series of dating app-style profiles, the visual language, verbiage and interface of which was lovingly inspired from typical dating app tropes.

And it all comes wrapped up in a pretty package. Literally. A custom-designed box of chocolates and love letter was hand-delivered to a variety of prospective partners. Under each chocolate was a QR code that led to the mobile experience.

Our grand romantic gesture generated some promising new connections and made headlines in Strategy and AdAge.