Team
Our Leadership
Rob Galletta
Chief Executive Officer/
Chief Creative Officer
Rob has helped found several consultancies over the course of his career, including Blackjet. His visionary leadership and passion for business results, insightful strategy and inspiring creativity has been instrumental in evolving the businesses of an ever-evolving group of clients, including BMW, IBM, Tourism Japan, Gay Lea and Muskoka Brewery, among many others.
Adam Thur
Executive Creative Director
Adam has spent 20 years in the industry, sharpening his approach to insight-driven creative work at TAXI, Leo Burnett and DDB, for clients including Audi, IKEA, Wonder Bread, Interval House and Frito-Lay. His inspired approach and attention to craft have garnered him a host of Canadian and international awards, including Cannes Lions and Effies.
Jordan Minnaar
VP, Client Services
Jordan has been in client services for 15 years, with a focus on creating exceptional customer experiences and increasing brand equity. Prior to Blackjet, she worked at Oxford Properties Group and Mosaic with clients including Microsoft, Diageo and Tourism Prince Edward Island.
Neale Halliday
Chief Strategy Officer
Prior to his role at Blackjet, Neale was Chief Customer Officer of Snibble, a short-form video platform, and before that he held increasingly senior brand strategy roles at FCB, TBWA and BBDO in London, New York, Detroit and Chicago. Neale oversees brand strategy for Blackjet’s portfolio of places, products and services, and regularly lectures as Humber College and Toronto Metropolitan University.
Sonja Davies
VP, Digital & Content
As co-founder and former President of Loopmedia, Sonja became one of Canada’s preeminent and respected creative leaders. Over 20 years, she evolved the company from a production-oriented animation house to one of the country’s leading brand design, video and animation studios with a focus on content strategy, creation, measurement and optimization.
Ali Dalfen
VP, Group Account Director
Ali has 20 years of experience in account services, with a specialization in the CPG, financial, tech, beverage and retail. Ali worked at JWT Canada with clients including Kellogg’s, Cadbury-Adams, Nestle, Nokia, Unilever, Grand Marnier and McCormick before co-founding Jack Russell.
Eric Mair
Associate Creative Director
Eric is a dexterous copywriter and ACD with over 10 years of industry experience. He’s been instrumental in the development of creative for a diverse portfolio of clients including Tourism Japan, Gay Lea, Reliance Home Comfort, Muskoka Brewery, UBCO and Panasonic among many others.
Cameron Ward
Associate Creative Director, Brand Design
Cam oversees Blackjet’s brand design practice, where he has applied his considerable talents and 15 years of experience and to clients including RioCan, Muskoka Brewery, Gay Lea, Onlia Insurance and Reunion Coffee Roasters, among many others. Cam’s work has been recognized with several awards, including a prestigious Webby.
Our
Core
Values
PASSION
We want to work with people who are passionate about brand building. Who care deeply about how creativity can move people and business. Who want to help clients get to their destination in style. Who are forever curious and want the very best for our clients and each other.
Humility
Always speak openly. It’s good to disagree and challenge each other and our clients. Just do it respectfully. Ego is the enemy. No assholes allowed.
Helpfulness
When we see a team member in need, we offer a hand. That’s how we drive value for our clients. We help them realize their brand’s potential and help them reach their business goals. The more you give, the more you get.
Perseverance
Ideas need energy. They need to solve business problems, to be sold passionately and to be protected. So, be relentless in your pursuits. A great idea is worth fighting for. But remember, you need to get the team on board first. If you can’t do that, it’s not an idea worth chasing.
Fearlessness
Don’t be afraid to go against the grain. Don’t get seduced into the warm embrace of being agreeable if it’s not the right thing to do. Don’t pursue things to simply please people. A much nobler cause is inspiring people in pursuit of bold ideas that move business forward.
Ownership
One team. One dream. We win together. We lose together. We’ve got each other’s backs and we always do the right thing to give every project and person the best shot at glory.
High Performance
As professionals, we strive to be the best at what we do. We challenge each other, our partners and our collaborators to push beyond the expected. ‘Fine’, ‘good enough’, ‘that’ll do’. These are enemies of greatness.
