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Services

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Brand & Business Positioning Strategy

We start with data. We uncover key insights by diving deep into the competitive landscape, collecting stakeholder input, helping you better understand and identify your existing and new high value audience segments, examining historic performance and leveraging research. In doing so, we can help direct your vision and leadership towards a common goal, and clearly articulate your brand’s destination, your purpose and your unique positioning in your market to drive growth.

What We Deliver

A strategy that clearly articulates your business or brand ambition, your business growth opportunities, new high value customers, and a clearly articulated positioning and insights into how it will resonate with your key audiences.

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Brand Platforms that Create Customer Love

We can help you break through into new markets with a resonant brand by designing core brand assets, key messaging and a creative platform for your brand to own.

What We Deliver

A brand design system, a brand narrative, a strategic communications platform and creative expressions that will break free from category conventions to create stronger emotional connections with your consumers. Our services include:

  • Visual Identity Development
    & Design Systems
  • Naming & Tagline
    Development
  • Brand Narrative
    & Manifesto Development
  • Packaging Design
  • Core Campaign Creative
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Bespoke Brand Content

We can bring your creative platform to life everywhere your audience will experience your brand and amplify it by creating work the world wants to talk about and share.

What We Deliver

From concept to production, we deliver web, broadcast, digital, social, video, audio, print and environmental executions designed to ensure your brand is contextually relevant and emotionally resonant.

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Commerce-Led Programs & Activations Designed to Convert

We want to help you blow up the marketing funnel because there’s no longer a world in which building brands doesn’t mean converting new customers, so we deliver in-store and online activations that drive sales and build brands.

What We Deliver

Modern shopper marketing programs that drive higher returns for brands and experiential activations that connect customers to brands and drive trial and increase sales.

 

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Branding Places & Destinations

Placemaking turns locations into destinations, and Blackjet has over 15-years’ experience analyzing, predicting, influencing and defining trends in place-branding. We help shape future places for municipalities and large-scale developments, working with governments and developers to create real estate value, increase economic impact and drive demand among key target groups.

What We Deliver

A brand playbook outlining current and future audience segments, identifying unmet needs in market, and aligning audience needs with new product opportunities. We also provide DesignThinking to help you innovate and uncover placemaking opportunities. We deliver all of this in a concise strategic presentation that vividly outlines the vision and positioning of your place or destination.