March 1, 2023

Gateway Services is a quickly growing North American network of locally managed pet aftercare providers that’s acquired over 100 companies in the past 18 months. Toronto-based Spider Marketing won the business after a three-agency review.

Spider was selected based on the breadth of creative marketing expertise they brought to the business, and for Spider’s backing by Toronto’s Blackjet brand and business consultancy, as part of the latter’s network of companies. Through Blackjet, Spider has access to a larger team and more resources with which to scale Gateway’s business across the US and Canada.

Spider’s current focus is on Gateway’s B2B communications with veterinary clinics across the continent, ranging in size from smaller, independent operators and larger scale pet healthcare providers. This year, Spider will expand its focus to include B2C programs.

Of the collaborative approach to the project, Blacket’s CEO and CCO Robert Galletta said ‘This win and the work done to date with Gateway is a testament to Blackjet’s integrated model and Spider’s place in our network.’

Of the partnership between Spider and Gateway, Gateway Services’ CMO Wendy Montgomery said ‘We hit the ground running with Spider and Blackjet at the end of last year, challenging the team with developing a series of high-priority assets, and they over-delivered. We’re excited about the potential for this partnership as we continue to expand the Gateway business.’ Montgomery is a seasoned leader, previously of Arterra Wines, Weston Foods and Revlon.