Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


JELD-WEN Canada Launches National Integrated Broadcast Campaign

Advertising campaigns for windows are typically straightforward, buttoned-down affairs that are heavy on product benefits and light on creative concepts; the direct messaging you’d expect from a category that does most of its communicating in B2B. For their first ever Canadian television commercial, our partner JELD-WEN, Canada’s largest window and door manufacturer, wanted something that … Continued

Human teeth need human professionals.

The Canadian Association of Orthodontists is the national organization and official voice for registered Orthodontic specialists – dedicated to the promotion of the highest standards of excellence in Orthodontic education and quality Orthodontic care. 2019 marks the third anniversary of our partnership with the CAO and our third national campaign for the association. Traditional Orthodontics … Continued

Blackjet is getting steamy with Panasonic Canada.

After an informal review, we’ve been selected by Panasonic Canada to work with their growing kitchen appliance division. Panasonic was looking to partner with an agile creative agency with strong digital expertise. Tasked with creating original creative work for the Canadian market, the category marks another expansion into new territory for Blackjet. This win is … Continued

Making a splash with Husky.

Blackjet recently partnered with Husky Injection Molding Systems, a leading industrial technology provider to the plastics processing community. Husky wanted to feature its breakthrough multi-layer technology and system, a game changer in the industry: though other companies have tried multi-layer in the past, there have always been limitations. Husky’s innovative technology allows their customers to … Continued

Our artist driven pop up for Yonge + St. Clair

What makes a community unique? And how do you capture that energy, to share it with people who haven’t experienced it first hand? That was the driving purpose behind our latest partnership with SLATE, to help brand their neighbourhood at Yonge + St. Clair. We collaborated with Toronto artist Lucas Young to create designs that … Continued

Weather data, creative and Canada’s 150th make history.

Reliance Home Comfort wanted to celebrate Canada’s 150th in a special way. And since, “We aren’t comfortable, until you are”, is their motto, we started looking at weather data that made Canadians “uncomfortable” throughout the country’s history. Historic high and low temps were especially relevant. We concepted. We collaborated. Strategy, creative & digital came together. … Continued

No one plans on being homeless. Not even a tree.

Our “Black Christmas Tree” awareness campaign for Good Shepherd Ministries Toronto certainly got noticed. With both street-level activation and a website takeover of getting loads of attention and traffic. Marketing Magazine picked up the story, as did Stimulant, Adnews and others. In addition to the reaction on the streets, twitter impressions hit over 104,000 … Continued

A tree fell, and 200 years later we made an ad about it.

It’s a secret something we’ve been toiling away on for over a year now, and the cone of silence has finally officially dropped. On August 28, The Metalworks made its long-anticipated debut at a launch event in downtown Guelph. The Metalworks is a new urban village planned on Guelph’s most historic spot. The site is … Continued

Show us what you got. Score an internship

You murder the alphabet with your Tweets on a regular basis. Your Vines defy the laws of physics (Einstein would be impressed). You rock an Indiana Jones Hat while searching for rare content; we’re talking Sasquatch rare. You can capture a “sing for the moment” moment on Instagram with the greatest of ease. And you … Continued

8 ways to survive the holiday season at an ad agency

1. Make a holiday drink (add a shot of eggnog to your flask of rum). 2. Decorate the office with snowflakes made from uninspired creative briefs. 3. Force the interns to recite all of your emails as Christmas carols. 4. Dress up as Santa Claus and deliver a rousing speech to the creative department about … Continued