Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


Shaping future cities.

Over the last few years Blackjet has evolved its process, applying our Jetstream brand strategy to place making and city building. It’s been an exciting but intense shift for the agency as we’ve transitioned from creating brands to authoring strategies for future places. Our latest project involves shaping the future of a district in the … Continued

Welcome to the brand new Willowbrook Shopping Centre.

In another fantastic partnership with our national client QuadReal, Blackjet recently rebranded and redesigned the website for Willowbrook Shopping Centre in Langley, British Columbia. QuadReal took over management of the property last year, and are in the process of significantly upgrading the shopping centre – with new development going on inside and out. In conjunction with this … Continued

A new way to live, work, and shop with RioCan Living.

We’re thrilled to announce that Blackjet are working on RioCan Living, expanding RioCan’s already robust portfolio of commercial and retail projects into the field of residential properties. This new venture involves creating visually compelling and informative website for eight new featured properties, serving both investors and prospective tenants. Most Canadians will recognize RioCan as the largest real … Continued

Expanding our client base in Canada’s capital region.

In addition to our recent partnership with Zibi in Ottawa, Blackjet will also be working with Timbercreek on a number of strategic and branding assignments. The first Timbercreek campaign for the Ottawa area is a major redevelopment plan in the South Ottawa/Alta Vista neighbourhood. The ambitious project signals positive changes in a challenging area. This new … Continued

Revitalizing Canada’s capital region with Zibi

Breathing new life into a place, while honouring the history of the area, is a delicate balancing act – one Blackjet is excited to take on, in partnership with Dream Developments and Windmill Developments. As a major waterfront revitalization project, Zibi will create a world-class waterfront community in downtown Ottawa and Gatineau. Zibi will be … Continued

Our artist driven pop up for Yonge + St. Clair

What makes a community unique? And how do you capture that energy, to share it with people who haven’t experienced it first hand? That was the driving purpose behind our latest partnership with SLATE, to help brand their neighbourhood at Yonge + St. Clair. We collaborated with Toronto artist Lucas Young to create designs that … Continued

Live in a tasty world. And eat it up.

Eat what you grow. Grow where you live. Create a life filled with good taste. This was the goal for a Toronto condo we grew from the ground up. We branded it “The Plant”, then we really got our hands dirty. With a philosophy of growing plants and growing people too, we branded a new … Continued

How brand “Colombia” went from War Zone to Travel Hot Spot.

Colombia. A country that was once synonymous with cocaine, drug cartels, political corruption and heinous crimes is now one of Latin America’s top travel destinations. How does this happen? How does a place shift a global perception of one of the most dangerous places on the planet to a tropical paradise in a relatively short … Continued

West Block – The Rebirth of a Toronto Neighbourhood.

Everything old is new again. Across the street from Toronto’s other airport, lies an old, derelict 4-acre parcel of land with an abandoned warehouse on it. In a condo-crazed city as dense as Toronto is, it’s not often you find a neglected piece of property this large in its core. The property, owned by Canadian … Continued

The Drake effect on Toronto’s Brand.

The city’s image has seen a quiet, steady, upward shift. As a Torontonian, I’ve always known how special the city is. However, on a world scale, the city has often eluded the spotlight. For some time, the city’s brand has tried to fight for respectability – claiming that we’re the 5th largest city in North … Continued