Yonge + St Clair
The Idea
We developed the Yonge + St. Clair platform to encourage Torontonians to rediscover a neighbourhood with plenty to offer. The plus sign became a unifying visual device, representing the intersection of two major streets and the connections that could bring renewed energy to the area.
Where the Audience is Headed
A
Influential residents offer an opportunity to build neighbourhood momentum.
Yonge and St. Clair is home to influential residents and professionals, with the potential to attract even more people looking for a distinctive urban neighbourhood. Connecting with this existing audience was key to building momentum for the area.
Where the Brand is Headed
B
From a collection of properties to a connected neighbourhood destination.
Following its acquisition of GE’s Canadian real estate portfolio, Slate Asset Management had an opportunity to redefine the area around Yonge Street and St. Clair Avenue. With properties on all four corners, including offices, retail and development land, Slate could shape a more compelling neighbourhood experience.
Where Culture is Headed
C
Urban audiences are looking for more from their neighbourhoods.
People are seeking neighbourhoods with a strong local identity, cultural experiences and opportunities to connect. Yonge and St. Clair had the potential to build on its existing character while creating new reasons to visit, work and spend time there.
THE Destination
D
A more valuable portfolio with stronger commercial performance.
1.
35% increase in property value across the portfolio.
2.
More than one million square feet of leasing activity.
3.
95% occupancy across commercial spaces.
