There’s a new urban frontier on the Ottawa River. Blackjet was engaged to do the Place Branding for it. It has parks to catch the sunrise and parks to watch it set. Every restaurant, food hall and market sources local product. Every street and plaza vibrates with activity. The offices don’t feel like work and the houses feel like home. It’s connected to two metropolitan centres but it stands alone. It’s the most sustainably ambitious project in Canadian history. What’s happening here could happen nowhere else. It’s called Zibi, the waterfront city.