CMOs have become a Scape Goat for Poor CEO Behaviour.
The average tenure of the CMO is the shortest of anyone in the C-Suite. For Fortune 500 companies, the average CMO lasts 4.2 years and the average CEO lasts 6.7 years. That’s a big gap. According to The Drum, the average client-agency relationship lasts a mere 3.2 years. The amount of investment in learning the business, … Continued