Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.

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Blackjet & Spider Marketing Partner with Gateway Services

Gateway Services is a quickly growing North American network of locally managed pet aftercare providers that’s acquired over 100 companies in the past 18 months. Toronto-based Spider Marketing won the business after a three-agency review. Spider was selected based on the breadth of creative marketing expertise they brought to the business, and for Spider’s backing … Continued

Blackjet Takes Off to The Bahamas to Mark its 15 Year Anniversary

In celebration of its first 15 years and capping off a banner 2023, the Toronto brand and business consultancy is flying its team to The Bahamas for some much-needed R&R and a healthy dose of inspiration. The past 15 years has seen a lot of change at Blackjet. It was founded in 2009, mainly as … Continued

CMOs have become a Scape Goat for Poor CEO Behaviour.

The average tenure of the CMO is the shortest of anyone in the C-Suite. For Fortune 500 companies, the average CMO lasts 4.2 years and the average CEO lasts 6.7 years. That’s a big gap. According to The Drum, the average client-agency relationship lasts a mere 3.2 years.  The amount of investment in learning the business, … Continued

Marketer’s Obsession with Purpose could Lead to their Demise.

39 months is the average tenure of a CMO working at one of the top 100 advertisers in America. Just over 3 years and declining. How absurd. This is emblematic of a larger issue in corporate culture. Marketing’s perceived value continues to take a beating and it’s no wonder that this has coincided with the … Continued

6 Surprising Reasons Why Canadians Aren’t Flocking to the USA Anymore

Canada is the US’s biggest source of travel but the numbers are declining, especially by road. In 2013 the US accounted for 64% of all Canadian international overnight travel. By March 2019 this number was down to 55%. This declining share contrasts with steady growth in Canadian international travel over the same period.  Canadians may … Continued