Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


CMOs have become a Scape Goat for Poor CEO Behaviour.

The average tenure of the CMO is the shortest of anyone in the C-Suite. For Fortune 500 companies, the average CMO lasts 4.2 years and the average CEO lasts 6.7 years. That’s a big gap. According to The Drum, the average client-agency relationship lasts a mere 3.2 years.  The amount of investment in learning the business, … Continued

Marketer’s Obsession with Purpose could Lead to their Demise.

39 months is the average tenure of a CMO working at one of the top 100 advertisers in America. Just over 3 years and declining. How absurd. This is emblematic of a larger issue in corporate culture. Marketing’s perceived value continues to take a beating and it’s no wonder that this has coincided with the … Continued

6 Surprising Reasons Why Canadians Aren’t Flocking to the USA Anymore

Canada is the US’s biggest source of travel but the numbers are declining, especially by road. In 2013 the US accounted for 64% of all Canadian international overnight travel. By March 2019 this number was down to 55%. This declining share contrasts with steady growth in Canadian international travel over the same period.  Canadians may … Continued