Cicchetto
Elevating tradition with the launch of Amaro York.
THE IDEA
Amaro York: A bottle that looks like it’s always belonged.
We designed Amaro York to feel timeless and contemporary at once. Its art deco inspired bottle, maple-hued label and cinematic typography pay homage to Italian tradition while nodding to its Canadian roots. The result is a product that tells a story before the cork is even pulled, one that feels established yet unmistakably new.
A
Where the audience is headed
Premium drinkers are seeking stories in every bottle.
Today’s spirits drinkers are collectors, curators and connoisseurs. They want products with provenance and personality, bottles that look as good on the shelf as they taste in the glass. Amaro York needed to connect with this discerning audience and earn a place in their rituals.
B
Where the brand is headed
A modern classic designed to put Cicchetto on the map.
Cicchetto set out to create a signature amaro that would stand alongside the best Italian imports while celebrating its Toronto roots. The goal was to launch a flagship product that embodied the brand’s ethos: rooted in tradition, crafted with modern precision and designed for a new generation of spirits enthusiasts.
C
Where the culture is headed
Heritage is being redefined as a contemporary luxury.
In an age where authenticity drives purchasing decisions, products that marry heritage with innovation are in demand. Consumers are gravitating toward brands that embrace old-world craftsmanship but present it in a fresh, modern way.
Cicchetto has established credibility in the competitive premium liqueur category.
The design has become a calling card for the brand, attracting a design-conscious audience.
Amaro York earned shelf space in premium bottle shops and specialty retailers across Canada.