Cicchetto
The Idea
We created a bottle design that balances old-world character with contemporary appeal. Art deco-inspired details, a maple-hued label and cinematic typography connect Italian spirits tradition with Cicchetto’s Toronto roots. The result gives Amaro York a distinctive presence on the shelf and tells the story of the product before the bottle is opened.
Where the Audience is Headed
A
Spirits enthusiasts are looking for provenance and personality.
Today’s spirits enthusiasts are collectors, curators and connoisseurs who look for provenance and personality alongside quality. Packaging plays an important role in attracting this audience and earning a place in their collections and drinking rituals.
Where the Brand is Headed
B
Establishing a signature product with a distinct point of view.
Cicchetto wanted to create a signature amaro that could stand alongside the best Italian imports while reflecting its Canadian roots. Amaro York offered an opportunity to establish a flagship product that balanced tradition with modern precision.
Where the culture is headed
C
Heritage and contemporary design are shaping premium spirits.
Consumers are drawn to products that combine heritage with a contemporary perspective. In the premium spirits category, thoughtful design and a compelling origin story can help a brand stand apart while signalling the craft behind the bottle.
THE Destination
D
A distinctive product identity built to compete in the premium spirits market.
1.
Placement in premium bottle shops and specialty retailers across Canada.
2.
A distinctive design identity that appeals to design-conscious spirits enthusiasts.
3.
Established credibility for Cicchetto in the competitive premium liqueur category.
