Raising the Profile of Canada’s Largest Window and Door Manufacturer
Raising the Profile of Canada’s Largest Window and Door Manufacturer
Background
JELD-WEN is Canada’s largest window and door manufacturer. They’re well known in the B2B space and in the construction industry for their Canadian-made windows designed to withstand harsh Canadian climates, but JELD-WEN was until this point not a well-known household name among end-users.
We needed to grab the attention of the average Canadian consumer to raise awareness and drive sales amongst renovators, remodelers and new home builders.
Charting a Course
In collaboration with Impossible Studios, we and JELD-WEN built off the success of 2019 and 2020’s ‘Keep Outside Out’ campaign and pushed this simple and effective idea to a new level with the icy introduction of an otherworldly winter Viking.
The cinematic commercial features this chilly and chilling villain sizing up a beautiful home for a raid before letting out an animalistic cry and taking off full at tilt towards the home, only to be emphatically stopped by a set of JELD-WEN windows, leaving the couple within cozy and undisturbed. The execution is absurd, but the message is simple: JELD-WEN windows and doors keep winter out.
The TV spot aired as part of a broadcast integration with the Toronto Raptors and was supported by a campaign of digital advertising and unique content specifically concepted for social channels. All executions drove to a specially designed website which allowed visitors to calculate the savings they could expect by installing JELD-WEN windows.
Arriving at the Destination
The campaign has helped drive record sales and website traffic.
- It boosted unaided awareness.
- Increased YOY net promotion by 24%.
- Increased YOY sales results 16.4%.
- And helped secure the coveted Manufacturer of the Year award from ENERGY STAR.
