Bringing Clarity to Home and Car Insurance for Onlia

Bringing Clarity to Home and Car Insurance for Onlia

The Situation

Onlia entered the Canadian insurance market in 2019. They offer a non-traditional digital platform that makes buying home and car insurance simpler and more convenient, and they needed to build awareness. Our campaign work for Onlia, which includes creative strategy, a TV spot, social content, and digital, out of home and radio advertising, highlights the ease and simplicity with which a customer can buy and manage their insurance, directly from their phone.

The Project

The TV spot was filmed under the guidance of veteran commercial director Patrik Bergh in Montevideo, Uruguay – our stand in for Ontario, Canada, which was still in the throes of a gloomy spring when production was set to take place. In the spot, we see an existing Onlia customer casually introduce the brand to her curious neighbour, and by proxy their entire neighbourhood. The spot finishes with a musical epilogue courtesy of legendary Toronto rapper Choclair.

The opening bars of 1999’s Let’s Ride serve as a nostalgic dog whistle designed to strengthen the brand’s connection to its largely Gen X and Millennial audience.

The Result

The inaugural campaign was rolled out across Ontario. In the first three weeks post-launch Onlia’s sales met and quickly exceeded their daily policy sale targets.