Bringing Clarity to Home and Car Insurance for Onlia
Bringing Clarity to Home and Car Insurance for Onlia.
Background
Onlia entered the Canadian insurance market in 2019. They offer a digital platform that makes buying home and car insurance simpler and more convenient, and they needed to build awareness.
We needed to generate leads and policy income by increasing interest in a new way to purchase and manage home and car insurance.
Charting a Course
Our campaign work for Onlia highlights the ease and simplicity with which a customer can buy and manage their insurance, directly from their phone.
Over the course of several years, we evolved and expanded the Onlia story in strategy and in TV, social, digital, out of home and radio advertising. We utilized these mediums in diverse ways, while always underscoring ease-of-use and our core brand assets – the three C’s of colour, clarity and the brand’s icon, the cloud.
Arriving at the Destination
The message resonated. In the first three weeks after the initial launch Onlia’s sales quickly exceeded their daily policy sale targets.
- And in under a year advertising awareness rose 85%.
- Average daily policy sales rose an astounding 102%.
- And prompted brand awareness rose 33%.
- Additionally, cost per policy acquisition decreased 28%.
