Locate

blackjet inc.
183 Bathurst St., Suite 401
Toronto, Ontario M5T 2R7

Contact

General Inquiries: hello@blackjet.ca

For New Business: 416.451.8781
rgalletta@blackjet.ca

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Perks for a new generation.

  • ADVERTISING
  • BLACKJET INK
  • CREATIVITY

Our business, as a creative ad, design, digital agency, thrives on the potential of hiring uber-talented, fresh-minded, young millennials. Lots of research has described them as selfish, disconnected, narcissistic, unreliable, job-hoppers that are hard to manage. Since they’re also the largest generation in history (and they make up most of our staff) we’ve developed a …

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The Drake effect on Toronto’s Brand.

  • BRAND CAMPAIGN //
  • BRANDING //
  • CREATIVITY
  • ENTERTAINMENT //

The city’s image has seen a quiet, steady, upward shift. As a Torontonian, I’ve always known how special the city is. However, on a world scale, the city has often eluded the spotlight. For some time, the city’s brand has tried to fight for respectability – claiming that we’re the 5th largest city in North …

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Shedding the negative impact of location with BMW.

  • ADVERTISING
  • AUTOMOTIVE //
  • BLACKJET INK
  • CASE STUDIES //

Five years ago Mark Endras, then, the newest franchisee in Canada approached us with a unique challenge: steal market share from other Toronto-based BMW dealers.  Durham BMW is located approximately 30 minutes east of Toronto. At the time, there were about ten other locations within close proximity to the city all offering the same vehicles, …

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How to Revitalize Downtown Guelph.

  • ADVERTISING
  • BLACKJET INK
  • BRANDING //
  • CASE STUDIES //
  • REAL ESTATE //

Guelph is one of those model cities in Canada that is consistently rated one of the best places to live in the country. It boasts one of the lowest unemployment rates and crime rates of any major urban center. The population is highly educated, the environment is clean and it’s urban center is thriving. Save …

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Lost Vegas: A lesson on the Importance of Positioning and Destination Branding.

  • BRAND CAMPAIGN //
  • BRANDING //
  • CASE STUDIES //
  • INDUSTRY

Sin City. According to Forbes it is the 6th most visited city in the U.S. with over 36 million visitors heading to the desert each year. They also enjoy the lowest vacancy of any major city that made the list. The city always delivers on it’s brand promise. Gorgeous mega hotels, sprawling casinos, daytime pool …

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Consumer Insights that Drive Product Design and Branding.

  • ADVERTISING
  • BLACKJET INK
  • BRAND CAMPAIGN //
  • REAL ESTATE //

To say that the Toronto Condo scene is saturated is an understatement. There are literally hundreds of projects vying for consumers’ attention. Few of them take the (perceived) risk of differentiating themselves. It’s big business and it’s driven by developers looking to mitigate risk for their investors and maximize profits. The problem is that beyond …

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