Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.

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Blackjet Launches Its Own Dating Site to Woo Potential Partners

Because Looking for New Client Partnerships is a Lot Like Looking for Love Potential partners are always looking for the right match. And nothing happens if you don’t put yourself out there. So, to spark new relationships and make meaningful client connections we developed and launched our own dating site.  The site presents our work, … Continued

Blackjet Takes Off to The Bahamas to Mark its 15 Year Anniversary

In celebration of its first 15 years and capping off a banner 2023, the Toronto brand and business consultancy is flying its team to The Bahamas for some much-needed R&R and a healthy dose of inspiration. The past 15 years has seen a lot of change at Blackjet. It was founded in 2009, mainly as … Continued

CMOs have become a Scape Goat for Poor CEO Behaviour.

The average tenure of the CMO is the shortest of anyone in the C-Suite. For Fortune 500 companies, the average CMO lasts 4.2 years and the average CEO lasts 6.7 years. That’s a big gap. According to The Drum, the average client-agency relationship lasts a mere 3.2 years.  The amount of investment in learning the business, … Continued

Marketer’s Obsession with Purpose could Lead to their Demise.

39 months is the average tenure of a CMO working at one of the top 100 advertisers in America. Just over 3 years and declining. How absurd. This is emblematic of a larger issue in corporate culture. Marketing’s perceived value continues to take a beating and it’s no wonder that this has coincided with the … Continued

The Comfortable Numbness of WFH

As a founder and CEO, for 15 years, I embraced ‘Hustle Culture’. Priding myself on being the first one in and the last to leave. Rightly or wrongly, ‘Busy-ness’ was a badge of honor. Always looking to demonstrate to the team what it took to be successful. It didn’t come without sacrifice. For my entire … Continued