In 2009, Nielsen conducted a study on the degree of trust consumers had in messages derived from various media. All of us know WOM (word of mouth) is the almighty but look what’s just behind:

Social responsibility isn’t just great PR for brands anymore. It’s what consumers expect of the brands they chose to associate with. It’s part of business 2.0. Here’s a neat example of a win-win idea. Back in October 09 our clients tasked us with developing a promotion to boost sales in what is historically the worst …

more

Every marketer has their solution for the aforementioned car making behemoth. I’m often asked the question, “when should an organization rebrand?”