Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


Blackjet Launches Its Own Dating Site to Woo Potential Partners

Because Looking for New Client Partnerships is a Lot Like Looking for Love Potential partners are always looking for the right match. And nothing happens if you don’t put yourself out there. So, to spark new relationships and make meaningful client connections we developed and launched our own dating site.  The site presents our work, … Continued

AODA Compliance: Designing for Everyone

The AODA is the Accessibility for Ontarians with Disabilities Act, a piece of legislation aimed at creating a barrier-free Ontario by 2025. The AODA regulates accessibility across a wide range of areas, but for now we’re focusing on how the AODA will impact web design. By January 2021 all public sector companies, non-profits and private … Continued

Welcome to the brand new Willowbrook Shopping Centre.

In another fantastic partnership with our national client QuadReal, Blackjet recently rebranded and redesigned the website for Willowbrook Shopping Centre in Langley, British Columbia. QuadReal took over management of the property last year, and are in the process of significantly upgrading the shopping centre – with new development going on inside and out. In conjunction with this … Continued

Weather data, creative and Canada’s 150th make history.

Reliance Home Comfort wanted to celebrate Canada’s 150th in a special way. And since, “We aren’t comfortable, until you are”, is their motto, we started looking at weather data that made Canadians “uncomfortable” throughout the country’s history. Historic high and low temps were especially relevant. We concepted. We collaborated. Strategy, creative & digital came together. … Continued

Shedding the negative impact of location with BMW.

Five years ago Mark Endras, then, the newest franchisee in Canada approached us with a unique challenge: steal market share from other Toronto-based BMW dealers.  Durham BMW is located approximately 30 minutes east of Toronto. At the time, there were about ten other locations within close proximity to the city all offering the same vehicles, … Continued

We Won the Internet’s Highest Honour

The first Webby was awarded in 1997, presumably by a dancing baby to an AOL CD for its Angelfire site. It’s okay if you’re confused. In fact, my argument depends on it. Internet culture evolves quickly and it’s not really something we get nostalgic about; any relics most likely owe their existence to oversight. This is … Continued

Turkeys Make a Turkey out of Twitter

Three homeless turkeys, a hashtag powered feeder and over fourteen thousand Tweets. What the *!#! does this have to do with helping the homeless? Let us explain. This past Thanksgiving, we assisted the Good Shepherd Ministries as well as Toronto’s most vulnerable, by dreaming up a simple idea: You feed the turkeys. We’ll feed the … Continued

Bus shelter or augmented reality condo?

Yes, we turned a TSA into a luxury condo using virtual reality technology. It’s not your average condo, so we created a not so average bus shelter. Sorry, this augmented reality TSA does not come with a concierge.  

Addiction can be fun?

To launch Caritas’ latest fundraising program to wealthy, Italian-Canadians, an interactive parody “Euro-Gameshow” site called “Mille per Mille” (meaning 1000 by 1000) was developed using Flash & HTML for mobile. The objective is to raise enough funds to help the Caritas addiction centre build a new facility. Caritas has helped many with major addiction issues … Continued

The Ultimate Shoot

Just before Christmas, we had a regular scheduled meeting with Endras BMW. What came out of it was anything but regular.