Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


Blackjet Launches Its Own Dating Site to Woo Potential Partners

Because Looking for New Client Partnerships is a Lot Like Looking for Love Potential partners are always looking for the right match. And nothing happens if you don’t put yourself out there. So, to spark new relationships and make meaningful client connections we developed and launched our own dating site.  The site presents our work, … Continued

Tech Talk: 5 Reasons to Abandon ‘Mobile First’

Tech Talk is a new monthly series that probes and ponders tech trends, and how they relate to the business of creativity. The first installment is a deep dive into mobile first web design, and why it’s time to reconsider this outmoded approach. Here are five reasons to abandon ‘mobile first’. 1. Context is Everything … Continued

Welcome to the brand new Willowbrook Shopping Centre.

In another fantastic partnership with our national client QuadReal, Blackjet recently rebranded and redesigned the website for Willowbrook Shopping Centre in Langley, British Columbia. QuadReal took over management of the property last year, and are in the process of significantly upgrading the shopping centre – with new development going on inside and out. In conjunction with this … Continued

A new way to live, work, and shop with RioCan Living.

We’re thrilled to announce that Blackjet are working on RioCan Living, expanding RioCan’s already robust portfolio of commercial and retail projects into the field of residential properties. This new venture involves creating visually compelling and informative website for eight new featured properties, serving both investors and prospective tenants. Most Canadians will recognize RioCan as the largest real … Continued

West Block – The Rebirth of a Toronto Neighbourhood.

Everything old is new again. Across the street from Toronto’s other airport, lies an old, derelict 4-acre parcel of land with an abandoned warehouse on it. In a condo-crazed city as dense as Toronto is, it’s not often you find a neglected piece of property this large in its core. The property, owned by Canadian … Continued

Shedding the negative impact of location with BMW.

Five years ago Mark Endras, then, the newest franchisee in Canada approached us with a unique challenge: steal market share from other Toronto-based BMW dealers.  Durham BMW is located approximately 30 minutes east of Toronto. At the time, there were about ten other locations within close proximity to the city all offering the same vehicles, … Continued

The Grandfondo needed Grand branding.

We teamed up with the Humber River Regional Hospital to develop a brand identity for their Granfondo Race team, to help them raise funds for the hospital foundation. Everything from posters and collateral to wicked racing jerseys were part of the package. The entire package looked slick. The client was over the moon. Now the … Continued

So Much Love for Print

There are just some things digital can’t do. We recently designed this magazine cover for a local Home publication. The focus of the cover was a feature story on a housing development in Georgetown. The brief was simple: it’s a great place to raise a family.

Name a Toronto Landmark. Win $5000.

Hey, we’re relinquishing our branding duties and crowdsourcing a name for our latest assignment. Our clients (Cityzen/Fernbrook/Castlepoint) are launching a new condo tower at an awesome location in downtown Toronto right at the corner of Yonge St. and The Esplanade.