Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


Blackjet Launches Its Own Dating Site to Woo Potential Partners

Because Looking for New Client Partnerships is a Lot Like Looking for Love Potential partners are always looking for the right match. And nothing happens if you don’t put yourself out there. So, to spark new relationships and make meaningful client connections we developed and launched our own dating site.  The site presents our work, … Continued

We’re Hiring

We are excited to announce that Blackjet is growing! We are looking for multiple positions, both full-time and contract, to join a team of account, creative, production and digital people who are very passionate about what they do. At Blackjet, we believe strongly in two things: life is too short not to work with nice … Continued

Tech Talk: 5 Reasons to Abandon ‘Mobile First’

Tech Talk is a new monthly series that probes and ponders tech trends, and how they relate to the business of creativity. The first installment is a deep dive into mobile first web design, and why it’s time to reconsider this outmoded approach. Here are five reasons to abandon ‘mobile first’. 1. Context is Everything … Continued

JELD-WEN Canada Launches National Integrated Broadcast Campaign

Advertising campaigns for windows are typically straightforward, buttoned-down affairs that are heavy on product benefits and light on creative concepts; the direct messaging you’d expect from a category that does most of its communicating in B2B. For their first ever Canadian television commercial, our partner JELD-WEN, Canada’s largest window and door manufacturer, wanted something that … Continued

Celebration X.

As the leaves turned brown this year, the cool breeze of transition blew a little stronger at the Blackjet office. This fall marks our 10-year anniversary, launching our business into the double digits. While our headquarters and branding have changed over the years, the fearless essence of our agency has never wavered. The Blackjet crew … Continued

How self-reflection is good for the soul of your business.

As Abraham Lincoln wisely observed, he who represents himself has a fool for a client. It was an aphorism that resonated with our firm, Blackjet. For ten years we have been helping clients build compelling strategies, identities and narratives for the brands. We have done tremendously well, but as we approached a decade in business, … Continued

New identity. Same fearless approach.

Blackjet turns ten this year. In human years we’re quite young but in agency years we’ve seen some stuff. A lot has changed in ten years and a lot has stayed the same – we’re still curious and allergic to ‘safe’, we’re now a little wiser. Our first ten were governed by a tagline that … Continued

A new way to live, work, and shop with RioCan Living.

We’re thrilled to announce that Blackjet are working on RioCan Living, expanding RioCan’s already robust portfolio of commercial and retail projects into the field of residential properties. This new venture involves creating visually compelling and informative website for eight new featured properties, serving both investors and prospective tenants. Most Canadians will recognize RioCan as the largest real … Continued

Blackjet at the NAHB International Builders’ Show.

We had a great time at the National Association of Home Builders annual International Builders’ Show in Orlando, Florida. Our Head of Strategy Rob Galletta brought Blackjet’s fearless innovation to an international stage at one of the biggest and best IBS events in recent years. The NAHB’s focus on community building and creating cutting-edge home … Continued