Blackjet Launches Its Own Dating Site to Woo Potential Partners
Because Looking for New Client Partnerships is a Lot Like Looking for Love Potential partners are always looking for the right match. And nothing happens if you don’t put yourself out there. So, to spark new relationships and make meaningful client connections we developed and launched our own dating site. …
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Blackjet Takes Off to The Bahamas to Mark its 15 Year Anniversary
In celebration of its first 15 years and capping off a banner 2023, the Toronto brand and business consultancy is flying its team to The Bahamas for some much-needed R&R and a healthy dose of inspiration. The past 15 years has seen a lot of change at Blackjet. It was…
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CMOs have become a Scape Goat for Poor CEO Behaviour.
The average tenure of the CMO is the shortest of anyone in the C-Suite. For Fortune 500 companies, the average CMO lasts 4.2 years and the average CEO lasts 6.7 years. That’s a big gap. According to The Drum, the average client-agency relationship lasts a mere 3.2 years. The amount of…
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Marketer’s Obsession with Purpose could Lead to their Demise.
39 months is the average tenure of a CMO working at one of the top 100 advertisers in America. Just over 3 years and declining. How absurd. This is emblematic of a larger issue in corporate culture. Marketing’s perceived value continues to take a beating and it’s no wonder that…
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6 Surprising Reasons Why Canadians Aren’t Flocking to the USA Anymore
Canada is the US’s biggest source of travel but the numbers are declining, especially by road. In 2013 the US accounted for 64% of all Canadian international overnight travel. By March 2019 this number was down to 55%. This declining share contrasts with steady growth in Canadian international travel over…
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Ageism vs. Experience. A Different POV on Advertising’s Obsession with Youth.
I also want to acknowledge that I’m not disputing that ageism occurs. I’m 100% sure it does. That being said, the agency business, like every other business is driven, above all, by profit. Money. We all need it to survive, grow and thrive. If you can help drive the bottom…
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A Mother’s Day Ego Check
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The Comfortable Numbness of WFH
As a founder and CEO, for 15 years, I embraced ‘Hustle Culture’. Priding myself on being the first one in and the last to leave. Rightly or wrongly, ‘Busy-ness’ was a badge of honor. Always looking to demonstrate to the team what it took to be successful. It didn’t come…
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Blackjet & Spider Marketing Partner with Gateway Services
Gateway Services is a quickly growing North American network of locally managed pet aftercare providers that’s acquired over 100 companies in the past 18 months. Toronto-based Spider Marketing won the business after a three-agency review. Spider was selected based on the breadth of creative marketing expertise they brought to the…
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